Crown Castle
Built in partnership with Amsive, this tool answers how much is downtime actually costing you, with an interactive calculator instead of a stat-heavy page. Visitors select their industry, headcount, and minutes of downtime, and watch a real-time dollar figure build in front of them.
The calculator runs in real time, and the results page follows up with tailored suggestions for each of the clients needs. A fast, straightforward path from question to answer.