Schneider Electric
Materialize is a landing experience built to recruit suppliers into a decarbonization program for the metals and mining industry. The challenge was making one layout serve two goals: sell the value of joining the program to corporate sponsors, while making a technical topic feel approachable to suppliers earlier in their sustainability journey.
I focused on a clean, editorial structure, using interactivity purposefully rather than for its own sake. The tooltips in the 'Why Sponsor' section, for example, let visitors get detail on demand instead of scanning a wall of text.